Years ago, you could get away without a personal brand. There were fewer conference speakers, industry authors, reputable online publications, and brand blogs — and less competition among the ones that existed.
Well, the world has completely changed, and even my mom is thinking about a personal blog to air all the crap her kids put her through. I’m joking, but honestly, it’s becoming more common to see your peers and competitors building their brands and earning exposure.
Simply put, companies are looking for any way to differentiate themselves. Competing on price can be messy, and quality of service and product are really important. But people also want to work with companies they trust. If you can make a human-to-human connection with your audience through your brand, that can differentiate you from another resource.
Finish reading this article on Forbes.com…