Mastering the art of selling is more complicated than ever. Widespread smartphone penetration is helping customers compare prices, research products and weigh competing offers, all in real time. These customers are armed with information and eager for real-time engagement, expecting personalized service and experiences at every touchpoint.
But delivering always-on, personalized experiences can be challenging, especially if a sales team is bogged down by slow, inefficient processes. So how can sales teams keep up in a fast-paced and demanding environment?
A recent Forbes Insights ebook, A New Era of Selling Is Here. Are You Ready?, sponsored by Salesforce, explores four ways growing companies can accelerate sales in a highly competitive environment:
Finish reading this article on Forbes.com…