Latest report on marketing hiring from McKinley Marketing Partners shows strong demand for digital skills
We hear from plenty of thought leaders that we are now in a ‘post-digital’ age, that we shouldn’t be siloing digital and so digital is a pointless term. Whilst we agree digital should permeate the entire organisation and marketing department, rather than being a ‘silo’, that doesn’t mean the word digital is irrelevant. In fact, specifically digital skills are in demand like never before, and this is highly apparent in the latest hiring trends.
Looking back at the data from 2015, we can see that digital marketers are highly sought after, being the most hired type of marketing professional in 2015. Of the companies surveyed 39% hired a new digital marketer, whilst only 1 in four hired a new project manager. This is interesting as in 2014 project manager was in the top three most hired positions in 2014. This may be indicative of a rapid shift towards more agile marketing departments that require digital skills.
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